Deconstruction of values in the era of postmodernism

Volume 7 (2022), № 4, P. 316–326


Article (file: pdf, size: 313 KB, downloads: 108)


Alues are the basic dominants of consciousness through which all other phenomena are interpreted (perceived, evaluated). The article discusses the processes of transformation of the value orientations of Russian society after the social crisis of the 90s, entry into the digital, global world and familiarization with the values of the consumer society. The characteristics of the modern digital generation correlate with the principles and distinctive features of the art of postmodernism — the era in which this generation is formed. Again, the dilemma posed by O. Wilde becomes relevant: art imitates life or, on the contrary, life imitates art. The formation of value orientations begins in childhood, on the example of fairy tales, cartoon films, the images of which clearly set the boundaries between good and evil, good and bad, referring to the archetypes of our consciousness and proven stories and situations. Despite the traditional and archaic nature, the fairy tale genre does not remain unchanged and is also subject to all the trends of the modern world — both rethinking, according to the principles of postmodernity, and translation of Western stereotypes of behavior and thinking, which are actively spreading thanks to information technologies and the network structure of the modern world. The “democratic” values of the Western world are not organic for our culture, as well as stereotypes of behavior introduced by mass culture. The neo-Kantian method of “reference to value” should work on the formed value paradigm, addressed to the archetypes of our cultural code.


digital generation, deconstruction, axiological scale, “reference to value”, fairy tale archetypes


Alla B. Denisova
National Research University “Moscow Power Engineering Institute”,
Moscow, Russian Federation

For citation:

Denisova A. B. (2022) Deconstruction of values in the era of postmodernism // Sotsialnaya
kompetentnost = Social Competence. Vol. 7. No. 4. P. 316–326. (In Russ.).


  1. Araptanova O. A. (2012) Analysis of modern children’s cartoon as an audiovisual media text with educational potential (on the example of the Russian cartoon “Masha and the Bear”). Mediaobrazovanie = Media education. No. 3. P. 8-27. (In Russ.).
  2. Bauman Z. (2008) Fluid modernity. Saint Petersburg: Piter. 240 р. (In Russ.).
  3. Bodriiyar Zh. (2001) System of things. Moscow: Rudomino. 231 p. (In Russ.).
  4. Brodskii I. А. (1992) Collected works in 4 volumes. Saint Petersburg: Tret’ya volna. (In Russ.).
  5. Vlasov V. G. (1998) Styles in Art: A Dictionary. Saint Petersburg: Kolna. 672 р. (In Russ.).
  6. Vorontsova Yu. А., Ermolaev V. V. (2016) “Generation Z” ideas about their future family (on the example of Lithuanian high school students). Psikholog = Psychologist. No. 1. Р. 1-12. (In Russ.).
  7. Denisova A. B. (2016) The influence of information and communication technologies on the formation of the motivational and value structure of the personality. Mir obrazovaniya – obrazovanie v mire = The world of education is education in the world. No. 2 (62). Р. 136-142. (In Russ.).
  8. Zarubina N. N. (2012) Ethics of responsibility of modern Russian youth. Vestnik MGIMO = MGIMO Review of International Relations. No. 6. Р. 250-257. (In Russ.).
  9. Zueva V. M. (2008) The role of television in shaping the junior schoolchildren’s ideas about good and evil Obrazovanie i samorazvitie = Education and SelfDevelopment. No. 4 (10). Р. 97-103. (In Russ.).
  10. Karas’ L. D. (2022) Hesitation and uncertainty: what is metamodern and how does it diff from postmodern. Teoriya i praktika = Theory and practice. Available from: (In Russ.).
  11. Karpovskaya E. E. (2011) The influence of foreign cartoons on the psyche of children PR and advertising: traditions and innovations. No. 6–2.  Р.  98–99. (In Russ.).
  12. Kozachek O. V. (2007) Modern cartoons and children: means of education or technology of manipulation? Zdorov’e i ekologiya = Health and ecology. No. 3. Р. 24-25. (In Russ.).
  13. Korosteleva N. A., Postnova V. V., Bondarenko V. V. (2015) The influence of modern cartoons on the social development of preschool children. Voprosy doshkol’noi pedagogiki = Issues of preschool pedagogy. No. 3. Р. 36-38. (In Russ.).
  14. Kulakova A. B. (2018) Generation Z: theoretical aspect. Voprosy territorial’nogo razvitiya = Territorial Development Issues. No. 2 (42). (In Russ.).
  15. Man’kovskaya N. B. (2018) Postmodernism in aesthetics. Filosofskaya antropologiya = Philosophical anthropology. Vol. 4. No. 1. Р. 192-230. (In Russ.).
  16. Nikolaev A. V. (2019) Depressive Luntik, capricious Masha, cruel Tom and Jerry: why cartoons are dangerous for the psyche of children. Available from: (In Russ.).
  17. Nitsshe F. (2003) The birth of tragedy from the spirit of music. Saint Petersburg: ABC-classic. (In Russ.).
  18. Ortega-i-Gasset Kh. (1991) Dehumanization of art. Samosoznanie evropeiskoi kul’tury KhKh veka = Self-awareness of European culture of the twentieth century. Moscow: Raduga. Р. 243. (In Russ.).
  19. Renarskii D. (2012) He drowned. Zhurnal Citizen K = Citizen K Russia Magazine Part 1. Р. 20. (In Russ.).
  20. Sal’nikova V. (2022) How Marcel Duchamp Created Modern Art 100 Years Ago. kultura/4438862 (10.11.2022). (In Russ.).
  21. Tarkhanov A. (2022) Opera prikhodit iz mertvogo teatral’nogo mira. Razve chto muzyka zhiva. Available from: https://www.classicalmusicnews. ru/articles/dmitry-chernyakov-2017/(10.11.2022). (In Russ.).
  22. Terner L. “Metamodernizm: kratkoe vvedenie”.Available from: (10.11.2022). (In Russ.).
  23. Toffl E. (2002) Metamorphoses of power. Moscow: AST. 669 р. (In Russ.).
  24. Uail’d O. (2017) The Picture of Dorian Grey. Moscow: AST. 250 р. (In Russ.).
  25. Uail’d O. (2003) Poems. Poems. Essay. Lectures and aesthetic miniatures. Letters. Moscow: TERRA. 592 р. (In Russ.).
  26. Chelombitskaya M. P. (2011) Value orientations of modern society. Molodoi uchenyi = Young scientist. No. 12. (35). Vol. 1. Р. 198-201. (In Russ.).
  27. Shishova T. A. (2009) TV raised me. Tolk i pol’za = Sense and Benefit. No. 6. (In Russ.).
  28. Yanitskii M. S., Seryi A. V., Braun O. A., Pelekh Yu. V., Maslova O. i dr. (2019) The system of value orientations of “generation z”: social, cultural and demographic determinants. Sibirskii psikhologicheskii zhurnal = Siberian psychological journal. No. 72. Р. 46-67. (In Russ.).
  29. Bauman Z. Consuming Life. Cambridge: Polity Press, 2007.
  30. Inglehart R., Welzel C. Modernization, Cultural Change, and Democracy: The Human Developm Siberian psychological journal.ent Sequence. Cambridge: Cambridge University Press, 2005. 344 p.